Six Marketing Strategies to Back the Business On Feet After COVID-19
The pandemic of COVID-19 has hit the world hard. After human lives, it’s the businesses that are highly affected as an outcome of the crisis. However, it’s been months that things have started coming back on track. Countries are looking to bring back their economies and businesses are operating with the new normal. However, there are still many businesses finding ways to bring back their operations on their feet post-COVID-19. Hence, we have created this post to help you know about the marketing strategies through which you can look to bring the business back on the feet after the COVID-19 crisis. So, let’s begin!
Top 6 Marketing Strategies –
Communicate Across Social Media, Email, and Website
There is no doubt that the entire COVID-19 situation must have cost you numerous working hours. Hence, it is important to establish effective communication in order to keep your customers updated. For that, you can use social media, your website, or email to post important updates. Even small information like updated working hours, new delivery or take-out number, or anything can be posted on your website and social media platforms. This will help you keep your customers informed and engaged.
Maximize Proficiency With The Help of Free Tools
If you are considering some marketing strategies to keep your business back on business, it is important to take advantage of free software. Updating your website with the free software, widgets, and tools can not only help you maximize the efficiency of your internal team but also the visitors of your website. There are tools like Calendly that can help you schedule appointments without any difficulties. With businesses operating remotely and their employees working from their home, using all-in-one tools such as Zoom and Go-to Meetings will help you enhance the productivity and performance of your business.
Site Tracking and Identification
It is imperative to retarget the past users as a part of your new marketing strategies Retargeting means building chances to re-engaging prospect customers. There is a fact that says that website users whom businesses look to retarget are 43% more likely to convert. However, the entire retargeting requires information related to past users. Hence, comes the need for site tracking and identification.
Aim to Generate More Customer Reviews
Having a business that is trustworthy is very much important if you are looking to expand your sales. You would be amazed to know that only 3% of users consider trust marketers and salespeople. Surely, you would want to increase the percentage when it comes to your business. Well, one of the key aspects that build a sense of trust amongst new customers is the reviews of your existing customers. With an aim to bring your business on track post-COVID-19, you cannot afford to lose even a single customer. Right now, you must be wondering that your website has a good ranking in terms of SEO, then why reviews? Well, building and maintaining your reviews and responding to them will help you make your SEO website even better. You should target Google reviews as a major chunk of people search through Google and rely heavily on its reviews.
Review and Clean List
In order to maintain the quality of your database, it is crucial to keep up the hygiene of ongoing email and address. In other words, you have to devout time to clear out all the hard bounces, inactive subscribers, spam traps, seasonal addresses, and invalid addresses. Hearing this might seem like a difficult task, but believe it or not, it is very much important to give your business a fresh start after this world crisis.
Maximize Lead Generation
There are many ways if we talk about maximizing lead generation, but the best one is marketing automation. It can help you find your website users and target them on the basis of their past behavior. With the help of marketing automation, you can also nurture them through a sales cycle. Besides, you can also use triggered emails to personalize your message in order to stay in front of your prospective customers.
With this, we come to the end of this post; these are some of the important marketing ways through which you can look to take your business back on track after the COVID-19 crisis. However, if you want to do full-fledged marketing of your business, Auxesis Infotech can help you with that. Being a professional web design and development company, we have years of experience in offering exceptional marketing services to clients considering their business needs and requirements.