How to Become a Successful Instagram Influencer – A Step-by-Step Guide

How to Become a Successful Instagram Influencer – A Step-by-Step Guide

Written by Deepak Bhagat, In Marketing, Published On
May 12, 2023

In 2016, influencer marketing was worth only $1.7 billion, but by 2022 it had grown to an estimated $16.4 billion. In 2023, it is projected to increase by 29% to reach an estimated $21.1 billion.

Becoming an Instagram influencer in 2023 requires dedication, authenticity, and a well-defined approach to building your follower base. Reaching the milestone of 10,000 Instagram followers can unlock significant opportunities for your influencer journey. By defining your target audience, consistently delivering quality content, utilizing hashtags effectively, engaging with your community, and leveraging Instagram’s features, you can maximize your chances of success.

Here we will provide step-by-step guides to the tested ways to become an Instagram influencer in India. Following all these steps, you can earn money from Instagram in India. So without wasting any time, let’s get started.

Step-by-Step Guide to Becoming a Successful Instagram Influencer

 Successful Instagram Influencer

STEP 1 – Find out your Niche

Once you have decided to be an influencer, it’s time to pick a niche in which you are interested and have knowledge or basic know-how. It’s always good to know a lot of different areas, but I suggest you pick up a very specific niche and stick to it so that the right audience can find you and reach you.

Once you pick up a niche, you have to be consistent about it and have a genuine interest in it, which reflects your true interests.

Step 2 – Optimize Your Profile

Your Instagram profile is your digital calling card. To attract and get more followers and brands, optimize your profile with a clear and concise bio, a captivating profile picture, and a consistent aesthetic theme. Use relevant keywords in your bio to enhance discoverability. Make sure to switch to an Instagram business account to access valuable insights and features like contact buttons and swipe-up links (if you meet the follower threshold).

STEP 3 – Establish your Instagram Aesthetic

What is the first thing visitors see when they visit your profile? What is their first impression? Answering these questions and making a proper strategy for your Instagram is important.

How your profile looks, what it feels, the colours, layout, etc., will determine if you gain a follower or lose out on one. It’s not just about looking beautiful; a good aesthetic related to your niche can help you build brand recognition and help your personal brand grow.

STEP 4 – Establish your Brand Voice and Personality

You must understand that in this day and age, one just can’t become an influencer until and unless the audience can connect with you. What is the key differentiating factor? It is your unique personality and Brand voice.

A strong personal brand is essential for becoming a successful Instagram influencer. Define your unique value proposition and let it shine through your content. Develop a cohesive brand identity, including your voice, aesthetic, and messaging. Consistency across your posts will help create brand recognition and build trust with your followers. Collaborate with other influencers and brands that align with your values and niche to expand your reach and credibility.

It also ensures that your efforts go in the right direction and are targeted in a way that gives you the most recognition, cohesiveness, and consistency for your personal brand.

STEP 5 – Plan your Content

Content is the King. You would have heard of this quite a lot of times, Right? But it’s entirely true. Amidst all the noise on Instagram, its content retains the audience.

So plan your content properly in a way that it is targeting the right audience and matches your interests, style, and your niche. Also, you must plan your content to reflect your innate personality and brand.

Remember to make a content strategy in which you are not posting too much or too less. Posting content once a day and 5 times a week is ideal. This is the standard, and you can go with it.

Keep an eye on the analytics, analyze your audience’s preferences, and make changes to your strategy according to the insights.

STEP 6 – Stay Up-to-Date with Instagram Trends

Instagram is constantly evolving, with new features and trends emerging regularly. Stay updated with the latest changes and adapt your content strategy accordingly. Explore features like Reels, Guides, and Shopping Tags to leverage the platform’s latest offerings. Keep an eye on trending hashtags, Trending sound, challenges, and viral content to engage with the Hopping on trends that pop up now and then on Instagram.

Following these steps and maintaining consistency is the recipe for success as an influencer. Being your true self and engaging as much as possible with your audience through comments, stories and DMs is also very important. Otherwise, your audience themselves won’t feel connected with you, and you won’t be able to develop a long-term relationship.

Step 7 – Collaborate with Brands

As your following grows, brands will begin to take notice. Seek out collaborations with brands that align with your niche and values. Develop a media kit that highlights your audience demographics, engagement rates, and past brand partnerships. Reach out to brands through emails, direct messages, or influencer platforms to pitch your services. Ensure that any brand partnerships you pursue are authentic and resonate with your audience to maintain credibility.


it is important to identify a specific niche that aligns with one’s interests and expertise. Once the niche is chosen, focus on creating a consistent Instagram aesthetic and developing a brand voice that reflects your unique personality. Careful planning of content is also essential, as it determines your target audience and defines your style. Additionally, staying updated with the latest trends is crucial to remain relevant and engage with your audience.

However, it is equally important to stay true to yourself and actively engage with your audience through comments, stories, and direct messages. Building a genuine and long-term relationship with your followers is key. By following these steps and maintaining consistency in your approach, you can increase your chances of becoming a successful Instagram influencer in India.

Related articles
Join the discussion!