How to Become a Successful Instagram Influencer – A Step-by-Step Guide

How to Become a Successful Instagram Influencer – A Step-by-Step Guide

Written by Deepak Bhagat, In Marketing, Updated On
March 13th, 2024

In 2016, influencer marketing was worth only $1.7 billion, but by 2022, it had grown to an estimated $16.4 billion. In 2023, it is projected to increase by 29% to reach an estimated $21.1 billion.

Becoming an Instagram influencer in 2023 requires dedication, authenticity, and a well-defined approach to building your follower base. Reaching the milestone of 10,000 Instagram followers can unlock significant opportunities for your influencer journey. You can maximize your chances of success by defining your target audience, consistently delivering quality content, utilizing hashtags effectively, engaging with your community, and leveraging Instagram’s features.

Here, we will provide step-by-step guides to the tested ways to become an Instagram influencer in India. By following these steps, you can earn money from Instagram in India. So, without wasting any time, let’s get started.

Step-by-Step Guide to Becoming a Successful Instagram Influencer

 Successful Instagram Influencer

STEP 1 – Find out your Niche

Once you have decided to be an influencer, it’s time to pick a niche in which you are interested and have knowledge or basic know-how. It’s always good to know a lot of different areas, but I suggest you pick up a particular niche and stick to it so that the right audience can find you and reach you.

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Once you pick up a niche, you must be consistent about it and have a genuine interest in it, reflecting your true interests.

Step 2 – Optimize Your Profile

Your Instagram profile is your digital calling card. To attract and get more followers and brands, optimize your profile with a clear and concise bio, a captivating profile picture, and a consistent aesthetic theme. Use relevant keywords in your bio to enhance discoverability. Switch to an Instagram business account to access valuable insights and features like contact buttons and swipe-up links (if you meet the follower threshold).

STEP 3 – Establish your Instagram Aesthetic

What is the first thing visitors see when they visit your profile? What is their first impression? Answering these questions and developing a proper strategy for your Instagram are essential.

How your profile looks, what it feels, the colours, layout, etc., will determine if you gain a follower or lose out on one. It’s not just about looking beautiful; a suitable aesthetic related to your niche can help you build brand recognition and help your brand grow.

STEP 4 – Establish your Brand Voice and Personality

You must understand that in this day and age, one just can’t become an influencer until and unless the audience can connect with you. What is the key differentiating factor? It is your unique personality and Brand voice.

A solid personal brand is essential for becoming a successful Instagram influencer. Define your unique value proposition and let it shine through your content. Develop a cohesive brand identity, including your voice, aesthetic, and messaging. Consistency across your posts will help create brand recognition and build trust with your followers. Collaborate with other influencers and brands that align with your values and niche to expand your reach and credibility.

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It also ensures that your efforts go in the right direction and are targeted to give your brand the most recognition, cohesiveness, and consistency.

STEP 5 – Plan your Content

Content is the King. You have heard this quite a lot, Right? But it’s entirely true. Amidst all the noise on Instagram, its content retains the audience.

So, plan your content properly so that it targets the right audience and matches your interests, style, and niche. You must also plan your content to reflect your innate personality and brand.

Remember to create a content strategy that allows you to post only when necessary. Posting content once a day and five times a week is ideal. This is the standard, and you can follow it.

Keep an eye on the analytics, analyze your audience’s preferences, and adjust your strategy based on the insights.

STEP 6 – Stay Up-to-Date with Instagram Trends

Instagram is constantly evolving, with new features and trends emerging regularly. Stay updated with the latest changes and adapt your content strategy accordingly. Explore features like Reels, Guides, and Shopping Tags to leverage the platform’s latest offerings. Keep an eye on trending hashtags, Trending sound, challenges, and viral content to engage with the Hopping on trends that pop up now and then on Instagram.

Following these steps and maintaining consistency is the recipe for success as an influencer. Being your true self and engaging as much as possible with your audience through comments, stories, and DMs is also very important. Otherwise, your audience will not feel connected to you, and you will not be able to develop a long-term relationship.

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Step 7 – Collaborate with Brands

As your following grows, brands will begin to take notice. Seek out collaborations with brands that align with your niche and values. Develop a media kit highlighting your audience demographics, engagement rates, and past brand partnerships. Contact brands through emails, direct messages, or influencer platforms to pitch your services. Ensure that your brand partnerships are authentic and resonate with your audience to maintain credibility.


You are identifying a niche that aligns with one’s interests and expertise. Once the niche is chosen, create a consistent Instagram aesthetic and develop a brand voice that reflects your unique personality. Careful content planning is also necessary, as it defines your target audience and your style. Additionally, staying updated with the latest trends is crucial to remain relevant and engage with your audience.

However, staying true to yourself and actively engaging with your audience through comments, stories, and direct messages is equally important. Building a genuine and long-term relationship with your followers is vital. Following these steps and maintaining consistency in your approach can increase your chances of becoming a successful Instagram influencer in India.

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