What is the best in-app ad revenue model to choose in 2024?

In-app ads and purchases are the top earners, making up 62% and 52% of global app revenues. However, executing these methods can be challenging. Here, we’ll explore top app money-making models and offer expert tips for maximizing earnings.

What are the ways to monetize mobile apps?

Generating revenue through mobile apps offers diverse approaches. You can opt for a single strategy or combine multiple methods. The variety ensures options for every preference.

Paid apps

Charging users for mobile apps, though conAlthough considered traditional, charging traditional remains products like photo editing, navigation, and utility apps. These apps usually offer unique features for which users are happy to pay.

Success in this business model hinges on providing value and competitive pricing. Free trials or limited versions can entice potential customers to invest in the entire app.

In-app purchases

Apps can generate revenue by offering users additional features or purchases. These in-app purchases are known as the freemium model, which is prevalent in gaming, social networking, dating apps, and entertainment.

In-app advertising

This method involves placing various ad formats within your digital product, including banners, video ads, rewarded videos, and playable ads.

Combining in-app purchases with in-app advertising boosts ad revenue potential. For instance, integrating ads between game levels or offering consumable items via rewarded videos can be effective ads in dating apps. In these apps, users can view brief videos that can be effective ads while browsing potential matches.

Affiliate marketing

Affiliate marketing in mobile apps allows publishers to earn commissions when users click on links within their app and perform specific actions, like downloading or purchasing in another app.

Publishepurchasing programs match them with relevant advertisers. Once approved, they promote products or services by placing links or ads. When users take the desired action through these links, publishers earn commissions based on pre-set rates determined by the advertiser and the action performed.

Subscription fee

The subscription-based model in mobile apps entails users paying a monthly fee for access to the app’s features. It’s commonly used by apps offering continuous services like news, fitness, or productivity tools. This model is especially beneficial for apps providing ongoing services or content, aiding in app development, and assisting in.

How to boost mobile app ad revenue?

To maximize your mobile ad revenue strategy, consider these straightforward yet effective tactics:

Optimize ad placements

Strategically position ads within the app to catch attention without interrupting the user experience. Explore formats such as interstitials, banners, or rewarded videos to engage users seamlessly.

Try targeted ads

Craft targeted ads by tapping into user data and behaviour patterns. These personalized ads behave better with users, boosting engagement and click-through rates as they feel tailor-made for their interests and needs.

Experiment with ad formats

Experiment with diverse ad formats to find what resonates best with your app’s audience. Video, playable, and native ads can be yield and playable, depending on your app’s unique characteristics. Testing these formats helps discover the most effective approach for engaging your users.

What do you need to think about before starting? Must you consider 2024?

Before starting mobile app monetization, it’s essential to consider several key factors to ensure the strategy aligns with your app’s purpose, your audience’s preferences, and your business preferences, aspects to think about:

Understand Your Audience

Knowing your target audience is critical. Consider their preferences, spending habits, and how they interact with your app. A monetisation that aligns with user expectations and behaviour will likely succeed.

Choose a behaviour Monetization Model.

There are various monetization models, such as in-app purchases and subscription-based models such as ces, freemium, and ad-supported models. Select a model that fits your app’s nature and your audience. For instance, gaming apps often succeed with in-app purchases, while productivity apps might do better with a subscription model.

User Experience

Any monetization strategy should not compromise the user experience. Intrusive ads or paywalls that hinder basic app functionality can lead to user dissatisfaction and high churn rates.

Market Analysis

Conduct thorough research on your competitors and the market. Understanding what others in your space are doing can help you identify what works and what doesn’t in monetization.

Legal and compliance know legal and regulatory requirements, primarily if your app operates in multiple countries or handles sensitive user data. This includes understanding the policies of app stores, data protection laws, and in-app purchase regulations.

Test and Optimize

Implement A/B testing for different monetization strategies to see what works best. Continuous optimization based on user feedback and behaviour analytics is key to finding the approach. 

Early on, focusing too aggressively on monetization can hamper growth and user acquisition. Find a balance between making money and growing your user base.

Scalability: Consider how your monetization strategy will scale. As your user base grows, you might need to adjust your approach to accommodate more users and potentially different user segments.

Customer Support and Service

Offering robust customer support can enhance user experience and trust, especially when users are paying for services or products within your app.

Analytics and Monitoring

Use analytics tools to monitor the performance of your monetization strategies regularly. Understanding user behaviour, purchase patterns, and engagement metrics is crucial for making informed decisions.

By carefully considering these aspects, you can develop a monetization strategy that generates revenue and aligns generates revenue while aligning objectives.

Choosing the digitization strategy for your app depends on factors like your audience, app category, and business goals. Experimenting with different ad models helps find the best revenue-generating model without compromising user revenue-generating models. If you need expert help, you can hire an experienced app development company that can provide intelligent solutions to increase your app revenue.