How to Compare Gold Companies to Make the Right Choice for Your Investment

How to Compare Gold Companies to Make the Right Choice for Your Investment

Written by Moli Mishra, In finance, Published On
March 29, 2023

Gold has been a commodity of value from way back in time. But in recent years, there has been a lot of clamor for it as a solid commodity for investment. This is because it has stood the test of time and has really proven to be worth investing in.

This commodity keeps rising in popularity because it is considered a safe haven investment. It is a hedge against all sorts of man-made and natural disasters. It can withstand inflation, political upheavals, and economic instability.

Some think of gold investment only in terms of buying the physical commodity in form of bullion or coins. But that is not all that there is to this commodity. You can invest in shares of mining companies, ETFs, trading options, and futures.  Click here to find out more.

Sadly, some new investors have just jumped onto the gold investment bandwagon without finding out all that it entails. One of the areas where they often make this mistake is in the area of choosing the right company to work with.

In this article, we will discuss a few things that you should consider before you decide to work with any gold company.

Factors to Consider When Making Comparisons

Gold Companies

Your investment is your security blanket for your future. But unfortunately, many people have lost this security blanket when they needed it most. These factors that we will enumerate below will help you compare companies so that you will not fall into the hands of wolves that will rip up your security blanket for the future.

The reputation of the Company

Before you go into agreement with any company, make sure you do a background check on them. This will show you whether they have a reputation for integrity and honesty or issues with clients. An easy and convenient way to do this background check is to go to the website of the Better Business Bureau.

This agency is one with the reputation of giving you the true picture of what a Company stands for. You will see the rating of the Company in terms of competence, customer service, and quality of service delivery and in fact all that there is to know about the Company.

There is no how a Company that deals with human beings would not have some complaints.  Look out for those complaints and how they were handled. You should do this for every Company, even those that were rated A.

We advise that you tread with caution with any company that doesn’t have a BBB review/rating. This is because this site posts warnings about companies that are illegal, have bad reputations or are about to go bankrupt.

Make sure that the reviews you compare are verified by the Bureau itself because some Companies would stack up positive reviews through some fake customers.  You can check out this site on how to identify fake reviews:

Years Of Experience and Consistent Track Record

There is a saying that experience is the best teacher. Although this may not apply in every situation, we believe that it does when it comes to a Company building a strong and consistent track record. A firm that has been in the business of dealing gold would have learnt a lot along the way. They would have learnt the ins and outs of the business.

It is safe to say that you are on the lookout for those that have been around for at least 10 years. The older the firm, the better for you as scammers do not stay the long haul. They are always in the game to make a quick buck and be out.

Be wary of online shops where they sell coins and people who offer discounts that are too good to be true. Yes, there are legal and honest coin shops online, but these are mainly for people who are just dabblers or coin collectors. If you are a serious investor that is looking for a commodity to diversify and safeguard your portfolio, then you should look for and stick with a company that’s been around for a while.

Great Customer Relationship

As you shop around for options, ensure that you note the Companies that are willing to listen attentively to you and help you understand what this investment entails. Any firm that behaves as if they are doing you a favor is most likely to do you in at some point when you become their customer.

The right firm must be willing to answer all your questions and educate you properly while guiding you to make informed choices.  Be on your guard for companies that employ aggressive marketing strategies. Consider only firms that respond to your every inquiry (no matter how dumb) in a professional and friendly manner.

Client Driven Company

Look out for a Company that is not all about its bottom-line (profit).  Ensure that the firm is concerned about your growth as an investor and that they put in effort to ensure that you are on the right path.

Many companies will be friendly when they want to take your orders and get you to sign on the dotted lines. But when it is time to track a delivery that did not arrive as at when due, you will be the one running after them.

A client-driven firm is one that seeks to cultivate a long-lasting relationship with the client and guide them through their investment journey. That is the kind of company you should work with.  Reviews from professional bodies can also help you in this regard; you can look out for reviews from Companies such as Goldco, Augusta Precious Metals, American Hartford Gold, Birch Gold Group and a few others.  Reading these reviews gives you a good idea of what to expect from each company.


The above factors we have discussed are by no means exhaustive but they are a good starting point. If you do not want to lose your investment when it matters most, you need to take your time to seek out the best company that will help you navigate your investment journey.

We believe that the tips we have shared will go a long way to helping you therefore bear them in mind as you look to invest in this precious metal.

Related articles
Join the discussion!