Benefits of Using Smart Packaging for Your Company’s Product
Choosing how you package your products is nearly as important as choosing their manufacturing and raw materials. Your customers’ first impression of your brand and its products includes how you present them. Therefore, you may choose flexible packaging printing or smart packaging to enhance your product’s appearance. This is what you should know about smart packaging.
What Is Smart Packaging?
Smart packaging has begun to change the packaging industry because it has new technologies that allow you to track the package and gain data about the products and companies that use it. The customer can now access more data about you and your products. However, you also gain information about the customers and markets you sell your products. This additional data allows you to customize or personalize your customers’ experiences with your brand. You can also identify distribution inefficiencies.
Smart Packaging Types
You can find two main types of smart packaging. First, intelligent packaging gives information to the consumers and sellers of your products. They provide information about your company, engage the customer, respond to automation or promote your products. They can also indicate the freshness and functionality of your products.
For example, sachet packaging services may offer options that can detect product temperature, freshness and storage time as well as package tightness. Some can even detect contamination and leakages.
Active packaging works on the product inside it. Its goal includes increasing shelf life and freshness. Therefore, these packages use materials that filter light in addition to oxygen and ethylene absorbers. They may include moisture and antimicrobial controls and coatings.
Great Benefits of Smart Packaging
Innovation is the key to business success and growth, and an investment in smart packaging helps. However, you should choose the options that work best for your products and practices. These technologies also give your customers better experiences because you can customize the packaging and offer your clients relevant information about the product itself and your brand. For example, they can access advanced nutrition data by scanning food products’ QR codes or they can find how-to videos and articles for tools and other products.
Smart packaging also helps you expand your products’ shelf lives and control their quality because it monitors the contents and tells you whether it is still good. This type of packaging also helps you distinguish yourself from substitute or counterfeit products, which may appear like your offerings but be of lower quality. You can prevent damage to your reputation from lower-quality products by offering customers technology to find your legitimate products, giving them a more positive experience.
You and your customers can track where you source your products and their components as well as their manufacturing process, increasing your social, environmental and economic accountability. Customers can also easily reorder products by scanning QR codes and getting right to your website, while you can better track usage and reorder needs, giving you new marketing opportunities.
Smart packaging is a sustainable solution that offers many benefits to you and your customers. Options like coffee packaging bags can receive smart upgrades that give you opportunities to streamline your supply chain, increase your reorder rate and satisfy your customers. Check out how smart packaging can impact your business.