Why is it worth having a mobile app developed?
- 1.1 Reasons for developing and offering your own app
- 1.2 Inform users of new products/services/offers immediately.
- 1.3 Spread awareness of your brand name.
- 1.4 Better user experience.
- 1.5 Connect your customers’ email and social media accounts.
- 1.6 Learn about your costumer’s behavior.
- 1.7 Be ahead of your competitors.
- 1.8 Foster loyalty.
- 1.9 Quick access.
- 1.10 Possible downsides of a mobile app and solutions to them
Smartphones. We all use them. Whether in the city or at the bus stop – wherever there are people around, you will usually see them interact with smartphones. Or think about how much you use it yourself. The fact is that they won’t disappear suddenly. Quite the opposite is the case – their importance will continue to grow.
Now, let’s take a closer look at a smartphone home screen – it’s usually covered with apps. When people use a certain service often, they most likely will have an app downloaded to access this service. It is more comfortable and less time-consuming compared to using their browser and searching for a specific website. This becomes more important the more often a service is used.
Why is it worth having a mobile app developed?
Reasons for developing and offering your own app
If you offer an app to your costumers, it can be greatly beneficial to your business. In the following, we explain, why it is worth having a mobile app developed:
Inform users of new products/services/offers immediately.
If you advertise your product or service on a website, costumers need to find and click on it first. However, an app allows you to use push notifications, so your users will know about your new offer right away.
Spread awareness of your brand name.
Although a user might not have specifically searched for your app, it might appear among his or her recommendations. Therefore, when a user scrolls through app recommendations, he or she will subconsciously notice your app. This might make the user remember you later. Being present and visible spreads awareness. Additionally, if you have an appealing logo, users might get curious about you and want to learn more about you. You can see it as a way of marketing.
Better user experience.
An app offers an extended experience compared to a website. It will allow you to connect to your customers better. And of course, a high customer satisfaction usually leads to increased sales as well
Connect your customers’ email and social media accounts.
Through an app, users can connect different platforms. If a user wants to share a product of your brand with his or her followers, the app is an easy way to do so. This way, more people will learn about your brand – a free and effortless way for you to increase your reach!
Learn about your costumer’s behavior.
Through an app, you can analyze your user’s behaviour even better. You can track when and what products are sold to whom or what product was viewed. Based on this data, you can thus check how effective your advertisement methods are.
Be ahead of your competitors.
If you offer an app, you have a tool that your competitors might miss out on. Or at least you make sure that the one missing out is not you.
An app allows you to constantly interact with your costumers, through which you can gain trust and foster loyalty.
Visiting a website requires more effort, since users have to search for it. An app, however, is always on their phone. It is way faster to download an app once, and always get all the information by simply opening it. However, it’s not only convenient for your costumers, but it could be for your employees as well. Depending on the type of app, you could grant your employees easy access which they can connect to from anywhere at any time.
As you can see, there are many reasons to develop your own app. A mobile app will allow you to have more visibility, and you will be able to spread more awareness of your brand. Your customers will have many benefits and through a better experience, they might make more purchases. This again is good for your business. At this point, the question is rather: why you don’t have one yet?
Possible downsides of a mobile app and solutions to them
Of course, there are also downsides to consider, such as the time that it takes to develop an app or the cost of it, or you might not be convinced that you need a mobile app yet. However, there are answers to these doubts.
Firstly, even if you think that developing a mobile app is too much effort for you right now, a web app is also an option. It might not include all the positive aspects provided above, but it still offers a better user experience than a website and is less expensive to develop.
Secondly – yes, it will cost you money. But if you consider this cost as an investment, it will pay off sooner or later. While you also should advertise your app, once your customers start using it you will realize that there are many benefits.
For this to happen, it is really important to team up with a good developer team. They are experts in their field and can help you to create a great app that will boost your business.