Deepika Padukone was roped in as Bisleri’s first global brand ambassador for the #DrinkItUp campaign
In Bisleri’s latest ad campaign, #DrinkItUp. The ad injects fun and excitement into the hydration concept. In the commercial, Padukone can be seen dancing to a contemporary version of the famous song “Jhoom Jhoom Jhoom Baba” while she enjoys the original drink, water.
For the new Bisleri #DrinkItUp campaign, the mineral water company has recruited Deepika Padukone as its first-ever worldwide brand ambassador. In the commercial, Padukone can be seen dancing to a contemporary version of the famous song “Jhoom Jhoom Jhoom Baba” while she enjoys the original drink, water.
“Bisleri is synonymous with hydration,” remarked Jayanti Chauhan, vice chairperson of Bisleri International, in response to Deepika Padukone’s appointment as brand ambassador. For the first time, Bisleri’s new campaign #DrinkItUp is collaborating with Ms. Deepika Padukone to bring hydration to life in an iconic approach. Ms. Padukone’s work and morals are in perfect harmony with our brand concept. Therefore we couldn’t be happier to have her on board as our first ever global ambassador. Thanks to her, we can demonstrate how our brand is adapting to the current era. Everyone is going to like this advertisement and appreciate Bisleri hydration, we’re sure of it.
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“I am thrilled to be associated with a brand as iconic as Bisleri,” Deepika Padukone said of her role as Bisleri’s worldwide ambassador. The Bisleri #DrinkItUp campaign is a manifestation of my lifelong belief that staying hydrated is fundamental to leading a healthy lifestyle and improving one’s general health.
“The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love, and have exciting conversations with our consumers,” says Tushar Malhotra, head of marketing at Bisleri International. Nirvana Films and filmmaker Prakash Verma filmed the Bisleri #DrinkItUp campaign, and Wavemaker and GroupM ESP handled Bisleri’s partnership with Deepika Padukone.
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Many different channels will help spread the word about the integrated campaign. These include traditional and online media, delivery vehicles, influencer interaction, over-the-top (OTT) platforms, and more. All Bisleri product packaging will also include padukone. By utilizing these many points of contact, our goal is to provide customers with an interactive and captivating experience.
