6 Truly Exceptional Content Marketing Examples You’ll Want to Model After
Do you think only the videos on YouTube, Facebook, Twitter, and blogs play an important role in content marketing? The answer is no. Compared to the internet, a long time has been spent on content marketing. We usually tell a story in content marketing.
Let us understand it with an example. In 1982, “G.I. Joe – A Real American Hero!” was a series of comic books launched when Marvel cooperated with Hasbro. They had specific action figures, and they wanted a perfect backstory for those. You will be surprised to know that among their target audience, 20 % of boys started purchasing toys just a few days after their comic book was released for the first time. So, what do you understand from this example? Content plays a significant role in product marketing.
But today, a lot of changes have occurred. Now in content marketing:
You have to define the topic
It would be best if you gave its overview
Follow a perfect strategy
Tell the history
Identify the requirement for content marketing
As per the journey of the customer, you need to do mapping of the content
Use social media
Take the help of live video
Do paid advertising
Learn some tricks and tips that are additional
Perform the work offline as well as online
How will you define content marketing?
To provide content of high quality to the target audience, it is possible to create a strong relationship with them by taking help from a strategy that can benefit you in the long term, known as content marketing.
Here are the six genuinely exceptional content marketing examples
1. Lush –
To reach the audience, Lush follows some content marketing techniques techniques. The core audience knows the brand very well because of two reasons:
Its ethical values
Quirky product names
It has many followers on Instagram. Currently, it uses various products. Hash-tagging the products’ photos and sharing them encourages the people who use Lush. How has a particular product been made? It includes all that in the videos.
2. Buzzstream –
In the industry, it tried to become a thought leader by using:
Gated content
Evergreen blog content
Guest content after performing a heavy research
The goal of Buzzstream is to combine all these types of content and use them.
3. Burberry –
Many individuals use technology on mobile phones to connect with people. Burberry Kisses, a popular content marketing campaign, was used by Burberry. Here, a digital kiss can be sent to your loved ones by using the screen of a mobile phone and pressing your lips on it. All this becomes possible with the help of an app.
4. Charmin –
An app known as Squat or Sit can be used in TV ads to create humour, and the brand benefited from this app. As per the requirements of the individuals, finding clean bathrooms becomes easy for the people via this app. Because of this, the brand has gained popularity, and many people have downloaded this app.
5. Grant Thornton –
Having a percentage of around 115 %, Grant Thornton’s objectives were accomplished on YouTube. Their reach on Facebook has increased a lot, and they got a lot of impressions on Twitter, which were nearly 3.7 million. Along with this, Grant Thornton showed exclusive content at the Tony Awards on Twitter and YouTube. Giving out all this data, Grant Thornton took help from Data Analytics.
6. Coca-Cola –
To attract a large number of people to Coca-Cola, the brand used a personalization feature. Around 150 names were put on the bottles by the people of Australia when they introduced the Share a Coke campaign in that country. Because of this, the people of Australia purchased so many cans and bottles of Coca-Cola that were around 250 million in number. After this, the brand tried to do the same in other countries.
If you want to improve your knowledge of content marketing, seek advice from some famous digital marketing experts.
