Latest Packaging Design Trends For 2024
Are you wondering what the latest printed box designs are trending in 2024? If so, check out all those trends in the efficacious guide below. It does not matter what you are selling; it is all about standing apart from all your competitors. The printed box is one of the most creative ways to create a versatile brand identity. How you package your goods tells a lot about your brand’s personality.
Therefore, you must stick with the latest packaging trends to influence the consumers’ purchasing behaviour. Not only that, but you will also stand out in the competitive market. Here is a list of the latest packaging design trends for 2024. Depending upon the nature of the items you are selling, you can find the best design trends and use them to your advantage.
Latest Packaging Design Trends For 2024
FLAT ILLUSTRATIONS
The flat graphic style is one of the most trending illustration styles seen on the cardboard packaging this year. There are various advantages of using flat illustrations in your box design. Firstly, you can match them with the theme of your brand and the ambience you are targeting. Secondly, they can go well if you want to offer a minimalistic look. Thirdly, they can also be printed on a wide variety of materials. If you decide to follow this trend, make sure that you are selecting an appropriate illustration style. While taking inspiration from some famous brands is not ba, please do not copy them. The illustrations should be able to complement your brand and the products you are selling. Please use flat illustrations so that whenever the customers see your custom box, they can relate it to your brand and the product.
KEEP IT SIMPLE
Many manufacturers in the market associate the simple with the boring, which is a wrong perception. The simple design of your box is the best way to go, as it is becoming the most popular trend globally. Minimalism is about introducing simplicity into your packaging design by making it look natural. Different elements can impart a minimalist look to your custom box. For instance, you can use decent colours for a simple, clean, and uncluttered look. White colour is known for simplicity and decency, which could be used in your design. Similarly, present your information by eliminating all the complex designs and patterns so that the customers know that you have nothing to hide behind the intricate graphics of your packaging. Using high-contrast elements is also a way to highlight the simplicity of your packaging.
USE TEXTURE
Most manufacturers focus on the visibility aspect of their package, which they often ignore when offering the sensory experience to customers. Various studies have shown that the touch and feel of your packaging design are as crucial as its visibility. So, why limit yourself to appeal only to one sense of the customers? That is why using texture is becoming one of the most followed trends in various parts of the world. Consider using embossed and debossed labels on your bo to attract a more significant customer base. The embossed or debossed labels look eye-catching and feel premium when touched. The consumers who touch these labels will think your products are worth buying. The creative use of texture will influence the client’s purchasing decisions.
PLAYFUL PATTERNS
It is true that “less is more,” but not always. If you have had enough of the minimalism, you can introduce playful and bold patterns in your packaging design. These patterns can also create a simple and minimal look inappropriately utilised in your design. Minimalism is undoubtedly trending, but some intricate patterns can beat this trend. The trends are meant to be changed because consumer behaviour changes rapidly over time. When the clients see a thin repeatedly, they become accustomed to it, and as a result, they lose interest. Going in the opposite direction is an excellent technique as it instantly grabs consumers’ attention. All you need to do is fit each pattern into the packaging design. The patterns, such as polka dots, chevrons, etc., can prove influential.
AMBIENT COLORS
While entering a retail store of any famous brand, you would notice that cardboard countertop displays are filled with ambient colour schemes. Previously, the brands incorporated colours in their box design without any research. However, specific themes create different feelings in the shoppers. The concept of colour theory should be understood from the beginning of your designing game. Colour models such as CMYK have revolutionised colour selection to your choice. This model combines four primary colours that can be fused to create your ambient colour scheme.
CREATIVE TYPOGRAPHY
Stop looking for where to buy cardboard boxes and design them with the creative and correct type of typography. How you present your branding or product information says a lot about your brand personality. Creativity and typography innovation are new trends gaining massive popularity among manufacturers. Use typography creatively while pasting the information about your brand or the product you are selling. For instance, the font style and size should be appropriate.
This is because the complex font style or smaller font can make it difficult for the shoppers to read the printed stuff. In conclusion,t there are various trends in the market when it comes to printed box design. We have listed all these trends,s which can be followed according to the nature of your product. Going minimal is a new trend in 2024, grabbing potential consumers’ attention.
