Double Your App Installs With These Mobile Application Marketing Tips

Double Your App Installs With These Mobile Application Marketing Tips

Written by Deepak Bhagat, In Apps, Updated On
April 13th, 2024
, 861 Views

For any app to succeed, you must build visibility, sell your idea to the target audience, execute a killer idea, and create an app.

There is no denying that digital marketing is an integral part of marketing campaigns today. Both rivals and potential buyers are now present on the internet, rendering digital marketing a necessity. So, the best way to double your app installs is available below.

Fastest Ways to Make More People Install Your Mobile Applications

Here are some of the best ways to promote your mobile applications with the right strategies.

  • Tell People Your Story

The best way to promote your app is to tell people about your story. No one would like to install your app if they don’t know who you are and why you are so invested in it. After all, we are all humans, right? So, we connect with people who tell us stories instead of promoting apps on your face. So, the best way to get more app installs is to tell people what they will get.

  • Tell People Your USP

The second best way to promote your app is to tell people about your unique selling point. If you want people to know what they will get out of your application, tell them about your unique selling point. Find out what the best way to tell your USP is.

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If you don’t have a USP yet, find one. You should have one even if you are in a highly competitive market. Maybe it is trust; maybe it is something else. Find it. Now, use that to market your product or application to the users.

  • Promote On All Avenues

One mistake most people make when marketing application installs is that they don’t use all avenues to market. So, try all the methods available. Promote your app on the ground through billboard advertisements,  radio, and TV channels. Also, promote it through digital mediums. If you have a following on social media, use that. Run ads. Also, use YouTube to promote your app if they do something for the local market. There are so many channels available that you can use. So use all of them.

  • Try Affiliates & Referrals

Now that you have tried other ways to turn your customers into referrals. If you have customers who turn into referrals, you will automatically get more customers. Give points or cashback to customers when they refer someone. This is the best way for them to bring in more customers and for you to double your revenue.

Similarly, ask bloggers, influencers, and various others to become your affiliates. When affiliates market your application, you will automatically get more app installs.

  • Do ASO for Apps

Next, start application search optimization so that you can be found directly on the app store. If you have too many users searching for apps similar to yours directly on the app store, they can find you and install your app. This is a big, big advantage for you because you won’t be paying anything for app search optimization/app store optimization.

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So, do ASO for your app, get more reviews, get more links to your apps, get more eyeballs to your apps, and that is it.

  • Get More Ratings and Reviews

As we were discussing ASO, ratings and reviews play a significant role. So, go for ratings and reviews. Ask your customers to rate you more. You will get more customers if they rate you more because of the TRUST FACTOR available. So, go for that. Ratings and reviews are easy to get when too many customers are available. And, when you have them, you can get more customers. This will hit your bottom line.

  • Launch a Website

Your app can get space on the app store but can’t on the search engines. So, launch a website that can do that for you. Once your app is turned into a website, you can market to even more people and capture more share of the market where you work. So, do that. Now, do SEO for the website and sell your product like crazy.

Start Marketing Your Android Application Today

Looking for the best Android application marketing firms for your applications? Explore our curated list of mobile app marketers at Distinguished.io and find those that offer the best value for the money and have the most affordable rates.

We can help you find agencies that can market your mobile app. Our list includes teams of highly skilled and seasoned SEO, ASO, and social media marketers who can help you launch your mobile apps.

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