Is AI-Generated Content Good Or Bad For Your Business?
Artificial intelligence is nothing short of awe and wonder. This technology is steadfastly catching up on content, social media, ads, images, and even videos. However, the most surprising thing about this advancing tech is Generative AI. The potential of Generative AI is enough to leave us wondering whether AI is good or bad for us. Especially when it is capable of producing various forms of content at lightning speed.
Nonetheless, it’s safe to say that we still have a lot of control over how AI moves forward from here on (at least for now). So, let’s dive deeper into the nuances of AI and other marketing automation platforms to understand whether this technology is good for your business or not.
What Is AI-Generated Content?
AI-generated content means articles, blogs, videos, images, and other forms of content, generated with the help of a machine. These machines are trained rigorously on certain deep-learning models to produce content for businesses and customers alike.
How Does It Work?
The functionalities of any AI tool or software are very simple. Most AI tools require an individual to enter a prompt, keywords, or little information about the business to help extract content in seconds. Ideally, the software gathers information from the internet and pieces together a write-up quickly and easily.
Now, the process may sound quite intriguing and simple (which is true!). However, not all AI tools are capable of generating objective, accurate, or factual information. The famous AI prodigy – Chat GPT comes with a self-explanatory warning suggesting that anything produced by it will most likely be false or inaccurate.
Thus, indicative of the fact that while working with an AI tool, it is crucial to cross-check facts, statistics, and other important information you’re including in your content.
Not only this but some tools can help paraphrase sentences and paragraphs. The process is straightforward: copy and paste the text, click a button, and the tool will create a new version of the content. Rest assured, the AI capabilities do not end here. AI software programs can easily generate long-form content.
For instance, some tools can produce a 2,000-word blog post with just a title as input. Therefore indicating how beneficial and efficient these tools are.
Pros Of Using AI For Content Creation
AI-generated content is the biggest advantage we have at hand today. Be it AI in digital marketing or AI in the field of science. The future of AI technology is definitely one to watch, utilize, and implement.
Increases Productivity At A Lower Cost
We have already started seeing a lot of benefits of AI technology, especially when it comes to business growth. The biggest example is ChatGPT and its super-fast ability to help you find answers to everything you need.
Turns out ChatGPT is not the only genius out there, we have numerous AI software. Take Practina, for instance. The tool allows businesses to meet all their digital marketing requirements. So, if you need content for say ads and social media posts. Or perhaps you need to leave a reply on your Google My Business page and analyze your website’s performance—the AI tool will create and manage everything for you.
And surprisingly, it’s cost-effective. In other words, you don’t have to spend thousands of dollars on a digital marketing agency. All you need is one AI assistant that can help manage, create, and do everything for you, and that too, at a reasonable price point.
Quick Content Turnaround
With an AI content generation tool, you can easily produce 10 blogs a day (if needed). The chances are you will be able to churn more if you have a team readily available to provide relevant inputs.
To put things into perspective, here’s an example. Copymatic is one of the many AI tools used for content creation. All you need to do is enter a few details about what you need, provide some keywords, and the program will automatically write a full blog post for you at the click of a button. It’s that simple, quick, and hassle-free.
Improves Overall Marketing Efforts
Most AI tools have one thing in common. They all fetch data from the internet (various documents and sources), and present it in the format of a piece of content. However, only a few people can use that ready-to-publish data to its utmost potential.
Now, using AI technology to produce content is okay but your efforts will get recognition once you start seeing results. And that is only possible if you are aware of the nuances of digital marketing.
One good news for businesses is that many AI tools, even those programmed exclusively for content creation, possess the ability to understand customer behavior and create customized marketing campaigns. This can be an excellent way to expand your customer base.
No Room For Creative Block
Producing fresh content regularly is a herculean task, especially when a creative block is preventing you from writing high-quality content. Under these circumstances, you can either choose to take a short break or use an AI tool to overcome it.
While the former still works wonders, the latter will help you meet your goals quickly. This is to say that a human will face a creative block but a machine will be readily available to churn as much content as you need.
Cons Of Using AI For Content Creation
Just like every coin has two sides, so do AI content-generation tools. So, let’s look at their disadvantages and understand how they can hamper a business’s growth.
Plagiarism Concerns
Plagiarism is one of the most debated, pondered, and discussed topics surrounding AI. And we are all well aware of the fact that the source of information for these programmed tools is the internet. They pull the content without giving any citations.
This also means that a publisher, an author, or a source from where you extracted information might hold you legally accountable for blatant plagiarism.
Potential Penalties By Google
Google and its algorithms determine your search engine ranking. And one of the major algorithm releases last year was the Content Helpful Update. This update clearly states any content that does not help the searcher or is just a paraphrased version of existing information on the internet, the algorithm will not push that content up the SERPs ladder.
Similarly, the content produced by AI tools is either paraphrased or pieced in using existing information. So, the chances are that AI-generated content will get a lot of bad points from Google, unless, of course, The algorithm comes out with new updates.
Requires Human Editing
Publishing content without editing and proofreading will one day come back to haunt you. Plus you will naturally end up mentioning inaccurate facts, false statistics, or perhaps subjective content that an AI tool failed to detect.
The truth is without substantial statistics, facts, and information your content will fall flat. So, it is advised to use an AI tool as a base to create content. And then later on edit it to add a human touch that Google still admires.
Quality Issues
The content produced by AI is good, however, there are many drawbacks too. Every time you provide certain inputs you will most likely receive different results with repetitive information. So, it’s safe to say that the data you get will either be inconsistent or low-quality in some cases.
Final Takeaway – Is AI-Generated Content Good Or Bad?
There are different ways to go about AI-generated content. But it is important to understand that even the best business owner sometimes needs help. So, ensure that you use AI tools to create something amazing while keeping the human touch intact.
